SIX-WEEK BRAND DESIGN PROGRAM FOR BUDDING DESIGNERS
Your search for the coolest, most supportive brand design program ends here 🔍
Build the skills and confidence to become a booked-out brand designer—the fun way. In just six weeks, you’ll learn how to build professional brand identities from start to finish with unlimited 1:1 support, portfolio-building projects, and personalized feedback.
Become a Brand Designer in 6 Weeks
📓
Become a Brand Designer in 6 Weeks 📓
THE STATS ARE IN 👀
100% of students recommend Camp to other designers*
96%
Campers gained the
skills they were hoping for
100%
Campers feel like Camp
has a lot of value
100%
Campers say they
are still designing now
100%
Campers feel that Camp
was worth their investment
*responses from submitted post-camp surveys from 23 alumni
🏕️SUMMER CAMP ROLL CALL:
There’s a bunk with your name on it
if you’re…
A Design Newbie 🐣
You’re totally new to design, but you know you’ve got an eye. You haven’t used professional tools like Illustrator yet, but you’re excited to learn and want a step-by-step way to develop your skills from scratch (with feel-good, judgment-free support).
An Aspiring Designer 💫
You want to learn how to design full brand identities without having to piece things together from a million YouTube tutorials. You’re looking for a clear blueprint that’ll help you build the skills to finally call yourself a designer.
A Budding Brand Studio 🌱
You’ve done some freelance or part-time design work, and you know you’re capable, but full-time still feels out of reach. You’re looking for a no-fluff structure, honest feedback on your work, and a confidence boost to help you close that gap and take the leap.
An Evolving Creative 🐛
You’ve been in the design game for a while, and things are working, but something still feels… off. Your workflow could use a glow-up, your design style’s ready for a refresh, and you want to reconnect with your creativity while leveling up your systems and strategy.
Sacia A.
EXPERIENCED DESIGNER SEEKING GROWTH
She had a design degree and a vision, but wanted confidence & growth. She joined Camp, refined her style, evolved her process, and has been running her studio, Ashe Design Haus, and booking aligned clients consistently!
From Design Newbies 🐛→ Happy Campers 🏕️ → Booked-out Designers 🦋
LISTEN TO THEIR SUCCESS STORIES BELOW:
Alexia S.
DESIGN NEWBIE TO DESIGN BOSS
She had never touched a design program before joining Camp. Now? She’s been running her booked-out branding studio, Studio Alexia, for 4 years and is even mentoring other creatives with her own expertise!
Amanda M.
BUSY MOM TO CONFIDENT CREATIVE
She was juggling 2 kids under 2 + a dream of running a design studio. She joined to finally learn real design principles—and came out with the skills, confidence & clarity to start building the creative career she’s been dreaming of.
Nicole S.
VA WITH A DESIGN EYE
She was a successful VA & SMM with an itch for design. Now, she offers brand & web design in her business, Virtual Muse, and uses the design skills in all of her offers for a well-rounded biz.
From Design Newbies 🐛→ Happy Campers 🏕️ → Booked-out Designers 🦋
LISTEN TO THEIR SUCCESS STORIES BELOW:
Alexia S.
DESIGN NEWBIE TO DESIGN BOSS
She had never touched a design program before joining Camp. Now? She’s been running her booked-out branding studio, Studio Alexia, for 4 years.
MEET YOUR INSTRUCTOR CAMP COUNSELOR
Hi, I’m Alyssa!
—and I’m not your regular camp counselor. I’m a cool counselor! 😎
I’m a self-taught designer turned freelancer turned studio owner and I’m here to help you reach your design dreams without the pressure & fluff. I know what it’s like to try and piece together everything and it’s so hard to know what you don’t know! That’s why I created Camp: to remove the high barrier to entry to the branding world and create a supportive, gatekeeping-free zone for all. Here’s some little bits about me:
I’ve been running ATNN Design for 5 years, and have been a brand designer for almost 7!
I’m passionate about uplifting people from underprivileged backgrounds and making BIPOC, queer, and marginalized communities feel seen.
I’m very anti-normative (aka I don’t want to tell you what to do); my teaching style is more like a counselor than a teacher or coach. I’m here to hear your goals and struggles, and help you soar past them!
I love play, so the vibe of this course is work hard, play hard! I like to throw in little jokes and keep it light, while still giving you all the goods—fluff free.
I’m a 2nd gen Viet girl living it up in Brooklyn, NY! I’m a matcha > coffee girl with a big love for books and I’m so excited to become your camp friend!
So if you’ve been:
🖋️
🤔
📕
🗓️
⏳
🧩
Trying to use Adobe or Figma but getting stuck on basic tools and workflows
Googling “how to become a brand designer” and getting 17 different answers
Taking on small design projects, but still unsure if you’re doing things the “right” way
Avoiding launching your services because you don’t have a real process or portfolio
Wasting hours tweaking designs because no one’s told you why something’s not working
Piecing together free content but still feeling miles away from charging real prices
Roll up your sleeping bag, grab your bug spray 🐞 and get ready to design!
LIKE SUMMER CAMP, BUT FOR BUDDING DESIGNERS
Introducing: The Designers’ Summer Camp 🏕️
Inside Summer Camp, you’ll learn how to design bold, strategic brand identities from scratch, with support every step of the way. Then, you’ll take those skills and turn them into profitable, creative design services you can confidently offer in your business.
Camp, Not a Course
🏕
The Fun Way to Design
🧃
Camp, Not a Course 🏕 The Fun Way to Design 🧃
Camp Alumni Tell All
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Alisa
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Alexia
🏕️
In just
six weeks, you’ll be able to…
🔥 Master Professional
Design Tools
Learn how to use every tool in Adobe Creative Suite and Figma with confidence so you can build professional brand identities without Googling every step along the way.
💼 Nail Your Client Briefs
Every Time
Understand exactly how to read, interpret, and respond to branding project briefs so you can deliver work that’s strategic, aligned and just what clients need (and then some).
🖍️ Confidently Design Comprehensive Brand Identities
Create everything from logos to typography, color palettes, and branded collateral—so your clients walk away with a complete visual identity they can’t wait to share.
🧲 Attract Dream Clients with a Signature Style
Learn how to design with intention, develop a signature style, and show off your skill, so clients instantly recognize your work and want to book you.
🗂️ Build a Client-Winning Portfolio (with a Head Start)
Complete 3 real-world projects that show off your process, style, and skill—so your portfolio does the talking (and selling) for you.
🛶 Launch Your Design Biz with Your Backend Built-In
Use your new skills, systems, and portfolio to start taking paid projects with ease. Your project management, pricing, and processes will be settled by the end of summer.
Listen, I know what you’re thinking.
But this isn’t another passive design course you’ll abandon by week two.
Maybe you’ve taken design courses before that gave you videos, but no feedback, no support, and no idea what to do with what you just learned. But Camp is different, okay?? How? Let’s count the ways…
(1)
Unlimited Mentorship with Alyssa 🤝
Most courses give you one Q&A call and call it support. Camp gives you unlimited 1:1 mentorship calls, weekly group calls, coworking sessions, and Slack support so you’re never stuck. Ask anything. Get feedback. You’re not doing this alone.
(2)
Fluff-Free Lessons 🥱
You’ll get short, structured lessons that teach you exactly what you need to know to start designing, not just theory you’ll forget tomorrow. Each module includes a practice project and feedback from me, so you’re learning and improving every week.
(3)
Created by a Self-Taught Designer, for Self-Taught Designers 🤠
Camp isn’t based on what you’d learn in a fancy design school. It’s based on what I actually used to build my own studio. So, if you’ve ever felt like you’re behind because you didn’t take the “traditional” path, this was made for you.
(4)
No Gatekeeping 🚫
You’ll never have to wonder “how do real designers do this?” because I’ll show you everything. From pricing to presenting your work, Camp is all about transparency. Every resource, template, and tip I share is something I use in my own studio.
What You’ll Learn
With 3 weeks of hands-on learning + 3 weeks of IRL practice, you’ll leave Summer Camp with the skills and confidence to start booking dream clients ✨
The first half of Camp is all about building your skills— learning how to use design tools, create full brand identities, and understand what makes great work stand out.
Then, we’ll shift into full-on practice mode. You’ll complete real-world projects (IRL briefs as I like to call them!), get personalized feedback, and walk away with a portfolio that’s ready to help you book clients.
-
Intro to Design
(WEEK 1)
We’ll kick things off by getting comfy in Adobe and Figma, learning the design terms, tools, and tricks. This way, you’ll build a strong foundation that makes everything else easier to learn and apply.
LESSONS INCLUDED:
Illustrator 101
Typography
Color
Composition & Layout
Imagery & Shapes
Advanced Illustrator
-
Branding Basics
(WEEK 2)
Now that you’ve got your footing, it’s time to design a full brand identity. Think logos, color, type, and layout—but also why each choice matters.
LESSONS INCLUDED:
Strategy & Creative Direction
Brand Concepts & Creating Mood Boards
Color Palettes
Type Suites
Logo Design
Branding Refinement
Brand Elements 🆕
-
Advanced Branding
(WEEK 3)
From brand guidelines to mockups and collateral, you’ll create portfolio-worthy assets that are ready to use in real client projects. And yep, we’ll talk about how to present your work like a pro too.
LESSON INCLUDED:
InDesign 101 & Presentation
Photoshop 101 & Creating Mockups
Brand Applications & Collateral
Print & Packaging Design
Client Feedback & Revisions
Brand Guidelines & Files
Brand Style Guides & Decks in Figma 🆕
-
IRL Briefs
(WEEKS 4-6)
This is where it all comes together. You’ll complete creative briefs, explore your niche, and figure out what you want to offer. I’ll give you personal feedback to help sharpen your skills and show off your unique style. By the end of camp, you’ll have projects you can immediately start sharing so you can book clients asap!
INCLUSIONS:
You’ll Create Three Portfolio-Building Briefs
Moodboard
Color Palette
Logo & Type Suite
Brand Guidelines
2 Pieces of Collateral
-
Brand Biz
(ACCESS ANYTIME)
This business module covers, in sequential order, exactly how to keep moving forward in your journey so you can actually leave camp with a roadmap to your goals.
LESSONS INCLUDED:
How to Start Freelancing/ a Studio
Establishing Services & Pricing
Systems Setup & Client Processes
Finding Your Design Style
Finding & Attracting Clients
How to Pitch & Handle Clients
Portfolios & Marketing Yourself
Creating Your Own Brand & Website 🆕
-
Content Creation
(ACCESS ANYTIME)
Making marketing content for your brand design business is HARD, and the social media advice out there doesn’t always apply to us. This module will teach you how to ideate content that works for YOU, planning & scheduling content, and how to actually create it, so you can book clients without become a content creator (unless you want to ofc)
LESSONS INCLUDED:
Content Strategy & Ideation
Creating Carousels & Stories
Filming & Editing Video Content
Posting Portfolio Work
Launch Content & Strategy
Client vs. Creative-facing Content
Get the Full Curriculum! 📓
Want an even more detailed breakdown?? I gotchu! Join the waitlist over there 👉 and get the full curriculum breakdown, which has: 1) bullet point summary of what you’ll learn in each lesson, 2) softwares & programs you’ll learn in each lesson, 3) and all the bonus modules broken down too!
Wondering if you’ll like my teaching style?
Watch my 20-minute Design Process workshop and see for yourself
PULL THE FIRE ALARM…🧯
Your portfolio is going to look 🔥 with these IRL briefs
You might even be able to roast marshmallows with it 🪵
But for real: these briefs aren’t just for fun (though, c’mon—they are) they’re built to help you find your style, sharpen your skills, and create client-ready work you’ll be proud to show off. Look at you… building confidence and building your dream design business and stuff 🏕️
PEEK STUDENT COURSE WORK:
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City Coffee Shop
🧠 Design Preferences: Prefers fresh, bright, and modern with a welcoming vibe that doesn’t feel overly cozy
Student: Kristina
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Queer Bookstore
🧠 Client is inspired by indie bookstores and prefers vibrant, rainbow-themed designs with cozy, inviting elements.
Student: Camila
Plus, you’ll get access to 2 bonus web design modules to help you continue your journey and diversify your services! 🤩
So many campers go on to add web design on top of their branding offers—now you can, too! When you enroll in Summer Camp, you’ll unlock two bonus modules that teach you how to design websites from start to finish.
Browse the webby curriculum 💻 below:
Module 4: Intro to Web Design
Learn the why AND the how behind design effective and engaging website designs! You’ll get familiar with the 2 popular design platforms, learn how to format and structure your pages, and widen your range by learning about different pages for different brand needs.
LESSONS:
Client Strategy & Intake
Adobe XD & Figma 101
Wireframe Setup, Applying Branding & Formatting
Anatomy of a Web Page – Navigation, Home & Landing
Anatomy of a Web Page – Sales, Service, Booking
Anatomy of a Web Page – Collection, Product, About
Module 5: Advanced Web Design
Once you’ve learned the anatomy and components of website pages, you’ll learn how to design one yourself and how to balance functionality with flair. You’ll apply branding to the pages, design with accessibility in mind, and get the processes ready for building it.
LESSONS:
Wireframe Design – Page Layout & Content
Wireframe Design – Functionality & Features
Development & Accessibility Check
Mobile Design & Responsiveness
Prepping for Development
Pre-Launch Prep & Client Handoff
Want s’more cool bonuses?
Thought you’d never ask…
50+ Resources: Workshops, Templates, and Masterclasses (oh my!)
Brand Guidelines Template
Brand Strategy Questionnaire
Brand Style Guide Template
Brand Strategy 101 Workshop
Setting & Raising Your Prices Workshop
How to Find & Attract Clients Workshop
Branding Business for Gen-Z Mini Course
Mental Health Business Practice Workshop
Timelines & Working with Clients Workshop
Premiere Pro & After Effects Workshop
Business Essentials to Start Workshop
Email Marketing & Sales Funnels Workshop
Next Step After Camp Workshop
Designing Your Own Brand Masterclass
Complete Client Process Workshop
Client Onboarding & Offboarding Guide Template
ClickUp Project Template Bundle
Complete Business Setup Workshop
Effective Marketing Strategies Workshop
Increasing Profitability Workshop
Website Launch & Prep Checklist
Sourcing Fonts & Licensing Workshop
Reels & TikToks Creation Workshop
Tips for Instagram Workshop
How to Organize Files Workshop
Finding Your Niche Workshop
Contracts & Legal Tips Workshop
From Brand to Collateral Masterclass
Pricing for Brand Designers Workshop
Notion Client Portal Template
Finding Your Design Style Workshop
Website Strategy & Copy Questionnaire
Collateral Design Questionnaire
How to Pitch & Handle Clients Workshop
Working with a Web Developer Workshop
Adobe XD/Figma for Social Templates Workshop
Retainer Services & Subcontractors Workshop
Social Content Creation Workshop
My Finance Strategy Workshop
All About Outsourcing Workshop
How To: Passive Income Workshop
All About Portfolios Workshop
Squarespace & Readymag 101 Workshop
Notion Business Bundle Template
Meet Our Guest Expert Lineup
DRUMROLL, PLEASE…🥁
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Setting Up Your Offer & Marketing It (For Newbies)
Kelsey McCormick, Launch Expert
• Crafting Your Offer
• Phases of Launch
• Designing a Marketing Campaign -
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Using Textures for Impact in Your Designs
James Junk, Graphic Designer
• Methodology Behind Using Textures
• Live Photoshop Demonstration
When you enroll, you’ll get access to everything you need to build, practice, and improve your design skills including…
Interactive Lessons + Bonus Trainings
Lessons are short, actionable, and built to help you learn by doing. You’ll design as you go, get instant feedback, and walk away with skills you’ll actually use in client projects. Plus bonus trainings to help you market, price, and grow your business too.
Unlimited 1:1 Mentorship with Alyssa
Have I mentioned this enough yet? 😉Because yes, you read that right: UNLIMITED mentorship. Ask me anything, anytime. You’ll get personal feedback, portfolio help, pep talks—I’m here with unlimited private calls (aka campfire chats 🔥) during the summer.
Weekly Workshops on Topics of Your Choice
You choose the topics, I bring the (matcha) tea. Live workshops every week based on what the group wants to learn most—so no design questions go unanswered.
Every Resource & Workshop I’ve Ever Created
Get full access to every single template, resource, and past workshop in my shop. It’s like having a designer toolkit at your fingertips. (Scroll down to get the comprehensive list!)
Group Calls, Game Nights & Coworking Sessions
Stay connected with weekly calls, creative coworking time, and the kind of hype squad that makes you want to show up and keep going.
Year-long Access to Course Material + Support
Camp lasts six weeks, but your access doesn’t. You’ll keep the lessons and Slack support all year to revisit, refine, and keep growing. (With the option to purchase LIFETIME access, too).
Loved by 100+ campers
(& growing) since 2021 ❤️
Your Questions—Answered
Real. Camp. Results.
We asked our Camp Alumni the questions you probably actually to know…here are the top responses & results
What’s the #1 thing you got from Camp?
“My design skills improved so much since before Camp”
“I feel like I know how to move forward in my business”
“I feel more confident about my design and skills”
What was your favorite part of Camp?
“The live workshops! I loved being able to ask questions live and get insights to running a design biz”
“The community—the friendship & support has meant everything!”
“The mentorship from Alyssa and the community Slack chat”
What part was worth the money/most helpful?
“The lessons, homework, live workshops, mentorship, slack chat, freebies (pretty much everything””
“The feedback & mentoring calls!”
“Am I allowed to say everything? The freebies, workshops, mentorship calls, community, tutorials. Every bit of camp”
How has Camp impacted you?
“Camp taught me everything I needed to feel confident enough to start a career in brand + web design”
“It helped my learn more about my design style…feel more confident, and have that solid foundation as a self-taught designer”
| Which Camp is for You? 👀 | Brand Biz 💼 | Summer Camp 🏕 | Evergreen 🌲 |
|---|---|---|---|
| Access to Pre-recorded Lessons & Modules for 1 Year | Yes |
Yes |
Yes |
| Live Group Calls & Weekly Live Workshops on Topics of Your Choice | Yes |
Yes |
|
| Access to Templates, Bonus Workshops and Freebie Resources | Yes |
Yes |
Yes |
| 1:1 Mentorship Calls with Alyssa | Unlimited |
Unlimited |
3 |
| Homework Assignments, Skills Assessments & IRL Practice Briefs Database |
|
Yes |
Yes |
| Personalized Feedback on Submitted Design Work & Portfolios | Yes |
Yes |
|
| Access to Camp Community Slack & Direct Message with Alyssa | Yes |
Yes |
Yes |
| 3 Brand Design Modules & 3 Live IRL Practice Briefs |
|
Yes |
Yes |
| 1 Business Module & 1 Content Creation Module | Yes |
Yes |
Yes |
| 2 Web Design Modules & 2 IRL Practice Website Briefs |
|
Yes |
Yes |
| Lifetime Access to Course + All Updates to Curriculum, Freebies & Resources | $349 Add-On |
$349 Add-On |
$349 Add-On |
| Camp Curriculum & Practice Brief Schedule | 6 weeks |
6 weeks |
Self-paced |
Still not sure?
Here's the 411
🗞️
Know Before You Go
🎒
Here's the 411 🗞️ Know Before You Go 🎒
💸
Payment Plans
Need a little flexibility? You can use Buy Now, Pay Later options like Klarna or AfterPay with no extra fees, or set up an ACH Autopay plan (that one’s $15 per payment). Easy peasy.
🔖
Camp Scholarships
If you're BIPOC, Queer, first-gen, or facing financial hardship, you can apply for one of two full scholarships or a few partial ones.
(Note: scholarships are only available for Live Summer Camp) Applications open May 26 & Due June 9th!
Explore Camp Sites
Early Birds Get the Worm
🪱
Free Lifetime Access
⭐️
Only 20 Spots!
🗓️
Early Birds Get the Worm 🪱 Free Lifetime Access ⭐️ Only 20 Spots! 🗓️
Join Camp during our Early Bird sign up period (June 9-12) and get LIFETIME ACCESS for FREE! That’s a $349 upgrade at no extra cost, just for joining us early! I’m only offering 20 spots for the Early Bird promo, so make sure to set your calendars and snag the deal!
*Early Bird promotion only valid for pay-in-full or BNPL enrollment; not valid for ACH payment plans!
🏕
The Summer
Camp
Learn to craft brand identities and website designs to offer clients the ultimate service combo in 6 weeks + 3 portfolio projects to show for it.
✔️ Live Community Calls & Slack
✔️ Weekly Live Workshops
✔️ Unlimited Mentorship Calls 🤯
✔️ Personalized Feedback & Support
✔️ 6 Weeks
✔️ 3 Branding Modules
✔️ 3 Design IRL Weeks
✔️ 1 Business Module
✔️ 1 Content Creation Module
✔️ 2 Bonus Web Design Modules
✔️ 7+ Guest Workshops
✔️ Access to Resources Vault + Past Workshops
✔️ Summertime Only
📆 June 23 - August 1
$2,260
4 payments of $565
💼
Brand Biz
Camp
Already a designer but want the community, mentorship and live summer experience? Skip the design lessons and get the business modules + all the live perks included.
✔️ Live Community Calls & Slack
✔️ Weekly Live Workshops
✔️ Unlimited Mentorship Calls 🤯
✔️ Personalized Feedback & Support
✔️ 3 Design IRL Weeks (Optional)
✔️ 1 Business Module
✔️ 1 Content Creation Module
✔️ 7+ Guest Workshops
✔️ Access to Resources Vault + Past Workshops
📆 June 23 - August 1
$1,090
4 payments of $272.50
Join Summer Camp Every Year for Only $349
If you want to upgrade to Lifetime Access to be part of Camp every year—aka you get to join the live workshops every summer, get unending access to the Course & included materials, and all future updates, and stay in the Community for support—it’s only $349 (one-time fee!).
*Important: Lifetime is only available for Summer Camp/Brand Biz Camp! It will NOT be available for Camp Evergreen!
What’s Included? 📦
Access to Course Modules (You’ll have access to whichever course you joined initially: Evergreen, Summer Camp or Brand Biz) + Future Updates to Lessons
Attendance to Live Weekly Workshops every Summer (5-8 every year!) ~$300 Value
Access to Course Freebies, Recordings and Resources + Future Updates and Additions
Access to Camp Slack Community & Direct Messaging with Alyssa for Questions and Support
You can read about the full policies here in the Lifetime Access guide!