Horizontal border pattern of alternating orange and pale pink squares creating a checkered design.
Founder Alyssa Nguyen holding laptop and smiling to the side
🍵 Matcha-lover
🍒 Design rule-breaker
🤭 (Oh, and founder of ATNN Design)
Oh Hey, I'm Alyssa!

Designing playful brands for marginalized founders since 2019

As a self-taught designer, I learned early that the secret to building memorable, unique brands isn’t about playing it safe or by the rules—it’s about playing, period! My design philosophy and approach to brand-building is "why make things so serious?" Because this is supposed to be fun!

That's why I started ATNN Design: a playful, unapologetically diverse space where marginalized founders can show up fully, build brands worth obsessing over, and have fun doing it (aka, your brand's creative playground!)

I'm here to bring your vision to life, with processes that reduce the stress, awareness that respects your story, and a creative touch that *just gets it*.

My Clients Launched—The Internet Noticed 👀

Not to name-drop, but you can find my clients in
Me + My Work Have Been Featured In 🤭
The Services 🖍️

Building a brand has never been easier, faster, or more fun—until now.

Every package and deliverables has been perfectly curated to give you everything you need, and none of the fluff that you don't! So, at the end of our design sprint, you walk away with a brand that you can use with ease, and right away.

Project Availability Tracker 🗓️

Spots left:
(0) january
(4) february
(4) march

Warning: Reading May Cause Immediate Booking 🚨

Horizontal alternating vertical stripes in pink and dark brown colors.Horizontal pattern of alternating vertical stripes in dark brown and light lavender.

“ATNN Design is teeming with talent and creativity that made me feel like my baby (my business) was in safe hands (and was!)”

—Karina, Saturn Skin

“You took all our ideas and created a beautiful brand that we're proud to share it with our customers!”

—Ana, Wild Stems

“Not only did she capture the vision I had for our brand, but she actually elevated every aspect for what I had envisioned.”

—Gabrielle, The Firm
Horizontal alternating vertical stripes in pink and dark brown colors.Horizontal pattern of alternating vertical stripes in dark brown and light lavender.
Welcome to the creative playground 🛝 Welcome to the creative playground 🛝 Welcome to the creative playground 🛝 Welcome to the creative playground 🛝 Welcome to the creative playground 🛝 Welcome to the creative playground 🛝 Welcome to the creative playground 🛝 Welcome to the creative playground 🛝
Join 170+ Happy campers in my course, designer's summer camp️ 🏕
Smiley face with a curved smiling mouth and two oval eyes on a light beige round background with a dark border.

Become a Brand Designer the Fun Way

with the course for people who *hate* online courses

Designer’s Summer Camp is the hands-on, hype-you-up course I wish existed when I started my biz. Think of it as design school’s cooler, self-taught cousin—minus the student loans and midterms. Just everything you need to start branding like a pro, in one beginner-friendly course.

3 modules on brand design + bonus web design, business & marketing modules
Video call grid showing participants with some video feeds on and others displaying initials against colorful backgrounds, labeled with names.
Three computer screens showing design software with packaging mockups and branding lesson slides titled 'Brand Guidelines & Files' and 'Client Feedback & Revisions' with a video speaker inset in each screen.
Live weekly workshops + unlimited 1:1 mentorship calls
Design feedback on logo suite for 'The Concord' with primary and secondary logos and a gold logomark, including comments suggesting decoration on the letter C.
Practice IRL briefs with personal feedback
Green cartoon star with a smiling face, arms giving thumbs up, and legs wearing shoes.Orange text reading 'BUNK BUDS' in bold, playful font on a light purple scalloped background.A tilted aqua-colored smiley face with black eyes and a curved smile outlined in black.
Horizontal border pattern of alternating orange and pale pink squares creating a checkered design.
The Blog 🥣

Bookmark-worthy Branding Tips—On Demand

For creatives
For clients
Design
Marketing
Business

The Client’s Survival Guide to Working with a Brand Designer

A No-Stress Guide to Nail Your Branding Project

For creatives
For clients
Design
Marketing
Business

7 Signs Your Business Needs a Branding Refresh

(Plus, How to Get It Right This Time)

For creatives
For clients
Design
Marketing
Business

How I Became a Designer: The Full Story of ATNN

My journey from full-time college student to self-taught brand designer, studio owner, and course creator.

The design diaries podcast 🎙️

Confessions of a self-taught brand designer

Part pep talk, part creative confessional—The Design Diaries is where I spill the unfiltered thoughts, lessons, and tea from life as an entrepreneur. So, if you’ve ever wanted to build a brand, grow a creative business, set better boundaries, or just hear what it really looks like behind the scenes, this one's for you, friend!

Horizontal pattern of alternating vertical pink and orange stripes.