Where design is playful 🛝, projects are fun 🧃, clients are partners 🤠, and good work get’s done! 🤝
Creating brands that feel like you, and celebrate your identity
Fun fact: my design journey actually started out as a hobby while I was a sophomore at Princeton! 🎓 While studying multi-ethnic literature, I fell in love with branding design. And it was during my junior year that I created ATNN Design, a branding studio centering BIPOC & WOC in an industry where less than 0.5% of us are represented! 🫶
With my studio, I combined my two passions to create a space where founders of minority backgrounds & marginalized communities could find cultural sensitivity and a positive branding experience. 💫 Now, I work as both a brand designer and a design mentor to help lower the barrier to the field and bring the fun back to building a business.
From self-taught to self-starter
Started Learning Design 🧠
Fun fact: I actually danced in a hip hop group for all 4 years at Princeton! It was for this group that I started learning design in the first place—and by learning, I mean bingeing random tutorials online when I should’ve been studying! I designed the posters and promos for our shows, and started getting design requests from all over campus.
Designed Random Things 👀
The designs I created for various student groups and for the college gained some attention from alumni, many of whom were entrepreneurs. That led to a series of random design gigs: t-shirt designs, a book cover, pamphlets, presentation decks, and more. It wasn’t until my first branding client that my heart really started to sing!
Created ATNN Design 🤠
After my first brand, I was hooked and immediately started focusing on how to do this for a living! It was my senior year, I had a thesis to write, and yet I decided to start a business. I spent all my free time learning about client management, design softwares, and more. And over the course of the year, I took it from books to bookings.
Graduated & Went Full-Time 🎓
I was applying to a mixture of jobs, but tbh my applications were half-assed. I knew in my heart that any position I got would be inferior to the business I had developed over the year. So, I decided to take the risk to pursue running the studio full time after graduation (and boy, am I glad for the first time ever, I took the riskier path!)
100+ Clients & Counting 👏
Fast forward 5 years of business, 200 design students, and 100+ clients, and you’ll find me here today! I’m still pursuing the same goals as when I started: create a space where marginalized founders can feel seen & represented in their branding; lower the barrier of entry to the design world; and make every part of building a business fun & fulfilling!
Started My Design Course 🏕️
That summer, I moved out of my dorm and into the tiniest shoe box of an apartment on the 6th floor of a Manhattan walkup. I spent every day creating the course that I wish I had when I was starting my business from scratch, and The Designers’ Summer Camp was born! The first summer launched in 2021, and I’ve held it every summer since!
More Fun.
Less Stress
I’m all about bringing the fun back: back to the design process, back to being a founder, back to building a brand! This is a fun time for you, so my aim is to make it as enjoyable and low-stress as possible. Just because we have some fun, doesn't mean we don't get down to business 😤 My systems, approach, and expertise is backed by 5+ years of experience.
Best Client Experience
My unique approach to the design process results in a perfect final product with minimal revisions. I prioritize the discovery phase and present concepts before creating drafts. That way, revisions are about perfecting the vision, instead of trying to find it. The result? High-quality design that fits the brief on an efficient timeline (and that actually feels like you).
Trustworthy Design Partner
If you want a yes man, you're in the wrong place 😅 When you choose to work with me, I promise to honor your vision and preferences to give you the best outcome. Sometimes though, that outcome will come with my professional opinion. I'll always provide my best possible advice and support as your design partner (not your lackey!)
Something Fresh & Unique
I consider my self-taught background a superpower. There’s no stuffy design school professor in my head telling me I can’t do this or that. Instead, it’s just my unique design approach, your vision, and a match made in heaven. So don’t worry about your designs giving “been there, done that”—it’s just not my style.
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The Creative Playground 🛝
A place where building a business is fun, inclusive, and freeing. From how-is-this-free content to tell-all podcast episodes to best-selling resources, you’ll find authentic, real value from your friendly neighborhood brand designer.
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