Babycakes

Babycakes is a local, queer-owned bakery creating pinterest-worthy coquette cakes for the girls, gays and theys! This is a concept project that I created to explore a new aesthetic: a cross between girly coquette and cool girl Charli XCX brat. To achieve this, I paired a feminine and valentine-candy inspired color palette with a modernized script display font and fun patterns.

Brand Design

Creative Direction:

Alyssa Nguyen

Design:

Branding by Alyssa Nguyen, Sample Designs by Camila Espinoza

Copy:

Alyssa Nguyen

Web Development:

Client:

Mock Project (Not Real)

(01) Creative Direction Concept

(02) color palette

(03) type suite

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(04) LOGO SUITE

(05) BRAND GUIDELINES
(06) WEB DESIGN (scroll to view)
(07) BRAND ELEMENTS
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(08) BRAND COLLATERAL
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