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Co-Created Goods is an interaction-driven marketplace that allows consumers to interact with the brands they love and impact the products made available. For this project, the client sought a chic and glamorous brand that still felt fun, curated, and elegant. We created a color palette featuring rich colors to evoke luxury, but paired it with more bold hues to add the fun. The typography was kept more clean so as not to overpower the colors and photography style.
Creative Direction:
Alyssa Nguyen
Design:
Alyssa Nguyen
Copy:
Alyssa Nguyen
Web Development:
Sydney Douglas
Client:
Kristen Sanders
Crafting a brand that channels the high-energy aesthetic of nightcore and the effortless appeal of cool-girl photo dumps, reimagined with a timeless and elevated twist. The foundation lies in a sleek black-and-white palette, accented by subtle pops of color that add vibrancy without feeling juvenile or overpowering. This vision comes to life through sophisticated photography, dynamic typography, and refined shapes that exude elegance, glamour, and an alluring sense of luxe.
This palette aims to create a luxe, energetic and chic aesthetic, featuring a palette of deep blacks, soft neutrals, and rich, sophisticated shades.
The design features modernist typography that is clean and sleek, complemented by nostalgic serif fonts with intriguing curves and unique shapes.
We designed a logo suite using mixed serif typography and layering to achieve a sleek and classic aesthetic that feels refreshing rather than dated.
We designed and developed a custom Shopify website with special functions such as voting modules for products, a "saved for later" feature, customer accounts, interactive polling, and more. Each brand has its own dedicated page where users can subscribe and engage with the content. Every aspect of the website was meticulously crafted and custom-developed to ensure a seamless and unique user experience.
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