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Experiment is a science-first, gen-Z targeted beauty brand creating better for you and better for the world skincare. For this project, the client was seeking an alternative, edgy, futuristic, and distinctly internet vibe. *Note: This concept was not selected, but the brand's current logo and some elements from our work are in use (colors & type).
Creative Direction:
Alyssa Nguyen
Design:
Alyssa Nguyen
Copy:
Alyssa Nguyen
Web Development:
Client:
Experiment Beauty
The creative direction embraces an alternative and witty approach, blending atypical and absurd elements with a dimensional and dynamic aesthetic. Rooted in a "Very Onlineâ„¢" sensibility, the design pushes boundaries to create an unexpected yet cohesive brand identity that feels fresh, bold, and distinctly modern.
We crafted a palette of high-saturation hues reminiscent of bold, high-contrast internet colors. Each color is designed to pair seamlessly with the others or stand confidently on its own, making this the ultimate versatile palette for any application.
The typesuite combines pixelated, old-internet-inspired type with funky sans serifs and chunky block text, reflecting the playful and absurd essence of internet culture. This eclectic mix creates a bold and dynamic typographic system that feels both nostalgic and modern.
We developed several logo options to capture the brand’s distinctly young and rebellious spirit, aligning with its core ethos. The pixelated type (1) introduces a tech-inspired edge, referencing internet culture and innovation. The chunky type (2), currently used by the brand, delivers a bold and punchy aesthetic that commands attention. The display type (3) brings a scientific and slightly retro vibe, adding depth and a unique character to the brand’s visual identity.
*The bottom 3 images are existing products from the brand! We did not design the packaging—these are shown to illustrate the brand logo in action + parts of our concept.
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