(For Clients)
(For Creatives)
Leap is an innovative e-commerce brand providing eco-conscious and empowering period products. For this project, the client wanted inspiration to work from our previous branding work and refresh it! We opted to keep some signature colors and then ground the palette for a more down-to-earth and welcoming feel. The typography and style was reshaped to be more playful and inviting.
Creative Direction:
Alyssa Nguyen
Design:
Alyssa Nguyen
Copy:
Sam Brown, Made Simple by Sam
Web Development:
Client:
Hind AlKhatrash
We crafted a creative direction that embodies a playful, modern, and feminine aesthetic while remaining innovative and welcoming. This approach creates a distinctive brand identity that resonates with the target audience and establishes a connection through engaging design and thoughtful visual elements.
We maintained some of the original colors from the first version of the brand, but to mark the refresh, we introduced two new shades—a tan brown and a deep eggplant. These additions help ground the palette and provide more versatility, while subtly enhancing the overall aesthetic. The tweaks ensure the colors are timeless and cohesive across all brand materials.
The typography for the logo is funky and playful, adding a unique personality to the brand. For the body text, we chose a kind-looking serif font that adds warmth and elegance, paired with a clean sans serif to establish trust and modernity. This combination balances approachability with professionalism, creating a harmonious and contemporary feel.
We designed the logo suite with inspiration from teardrop shapes to create a smooth, modern aesthetic. The primary and secondary logos feature rounded shapes with cylindrical forms for a soft, approachable feel. We arranged the teardrops as stars in the logomarks to introduce a sense of dynamism and movement. To add contrast, we included sharp icons that balance the roundness of the logo suite, making the overall identity more visually interesting and distinctive.
We didn't design the website, but knowing it was an e-commerce platform, we focused on infusing the brand's playfulness through bold, vibrant colors. At the same time, we maintained a clean and trustworthy aesthetic by incorporating ample whitespace and crisp, clean lines, ensuring a modern and user-friendly experience.
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