The Local Farmers Market is a vibrant, community-driven initiative run by local farmers and small business owners. For this project, we focused on celebrating the heart of the market: fresh, seasonal produce and handcrafted goods. Inspired by the sense of connection and pride in buying local, we developed a brand identity that feels warm, approachable, and rooted in the community. With earthy tones, welcoming typography, and design elements that reflect the beauty of fresh food and artisanal products, the brand invites everyone to gather, shop, and support local growers and makers. *This is a concept reworked from a client project that didn't end up using this direction!