You know that feeling when something just doesn’t fit anymore…like wearing jeans from five years ago? Well, branding can feel the same way. Maybe your business has grown, or your vibe has changed, but your branding? It's stuck in the past.

If you’ve been feeling disconnected from your brand lately, chances are it’s holding you back more than you realize. So let’s figure it out together. Here are 7 dead giveaways that your business needs a branding glow-up plus, how to do it right this time around.

📓 Here are the 7 signs your Branding is begging for a refresh: 

1. You’re breaking your own rules

You’re experimenting with new fonts or swapping colors every other post, hoping to “fix” it. The result? A messy, inconsistent vibe that confuses your audience (and maybe even you).

2. You cringe every time you share your website

"Don’t judge my homepage, I'm working on it!" Sound familiar? If you feel the need to explain or apologize when sharing your site or socials, it’s a BIG sign that you’ve outgrown your branding.‍

3. You’re obsessed with everyone else’s branding

You spend way too much time drooling over other businesses’ Pinterest boards, wishing your brand looked that good. It’s branding envy at its finest, and it’s your gut telling you that you’re ready for a change.‍

4. It feels like a bad time capsule

Your branding might’ve been perfect when you started, but now it’s giving “dusty” instead of “aligned.” If it doesn’t reflect where your business is now (or where you’re headed), it’s holding you back.‍

5. You’re not attracting your dream clients

You’re working hard, but the clients or customers are coming your way? They’re not it. If your branding isn’t speaking to your ideal audience, it’s time to rework it into something that does.‍

6. Your branding doesn’t work everywhere

Your Instagram looks cute, but your website feels off. Or maybe your packaging doesn’t match your socials. If you’re constantly reworking your branding for every platform, it’s time to streamline.‍

7. You’re stuck because you don’t want to use it

‍You’ve got exciting ideas and plans, but the thought of applying your branding to something new feels exhausting. When your branding becomes a roadblock instead of a launchpad, it’s officially time for a refresh.

💡 Part 2: How to Get It Right This Time

1. Focus on the vibe, not just the visuals

Before you pick new colors or obsess over fonts, ask yourself: What do I want people to feel when they interact with my brand? Start with the vibe, then let the visuals follow.

2. Find a designer who gets your vision

When searching for a designer, look for someone whose portfolio matches the vibe you’re going for. You’re not just hiring for skills, you’re hiring for their ability to bring your brand personality to life. (BTW, that’s what I specialize in with the Brand in a Week Package — a totally custom, scalable brand designed in just 5 days. No endless back-and-forth, no guesswork.)‍

3. Make decisions for your brand, not just your personal taste

This one’s tough-love territory. Your branding isn’t about what you’d wear or put in your living room, it’s about what resonates with your audience and aligns with your business goals.‍

4. Test the branding in real life

A great designer will show you what your branding looks like in action—on websites, socials, packaging, and more. Make sure it’s cohesive and functional everywhere you need it.

Here’s the truth, revamping your branding doesn’t have to take months (or drive you to the edge of burnout). Enter the Brand in a Week Package your dream branding, done in just 5 days.

🪄 Why it works:

• No drawn-out timelines.
• No endless revisions.
• Just laser-focused, personalized design magic to create a scalable, sustainable brand.

Here’s what’s included:

📞 30-min Strategy Call to nail your vision
🎨 Complete logo suite, typography, and color palette
📓 A 15+ page Brand Guidelines Document (so you know exactly how to use your branding)
✨ Sample collateral to see your brand in action

Sounds like a dream? That’s because it is. Click here to book your spot and let’s create a brand you’re proud to show off.

At the end of the day, your branding should feel like an extension of you and your business - exciting, aligned, and ready to grow with you.If it’s time to say goodbye to outdated, messy, or mismatched branding, let’s make the process simple (and dare I say…fun) 

I hope this was helpful, and if you have any questions or are interested - shoot us an email or head over to our website alongside our branding services, we curate specialist resources (Courses! Workshops! Templates! A podcast!) to help our community stay inspired, curious and hungry for more. Scroll through our creative buffet and help yourself to useful tools that feed the creative parts of your brain in all the right ways.

Love,
Alyssa